How can I create a Facebook Lead Ad that connects to my Klaviyo audience?

  • 28 November 2021
  • 1 reply

Badge +1

I’ve integrated Facebook to my Klavyio
I’ve watched all the video, but I don’t understand what I have to put in Leads Ads facebook?)
A ad in facebook???

I want to sponsorised an ad in Facebook with my Klavyio audience and I really don’t understand how I can do this…
IF i create an ad in facebook, I can’t choose Klavyio Audience..
ANy video simple are welcome! Thank you


Best answer by Taylor Tarpley 29 November 2021, 16:38

View original

1 reply

Userlevel 7
Badge +58

Hi @Fanny 


Thanks for sharing your question with us! Would love to help you solve this issue. 


When creating Leads Ads that sync back to Klaviyo, it is imperative that you first have your Facebook integrated with Klaviyo and then sync your Klaviyo list with your custom audience.


Once you, sync your lists and segments with Facebook Audiences. Klaviyo pushes email addresses to a Facebook Audience in a one-way sync.

Data is synced between Klaviyo and Facebook Audiences in this way:

  • Klaviyo pushes email addresses to a Facebook Audience. 
  • Only email addresses associated with a Facebook login will be synced, so the size of your audience may not exactly match the size of your list/segment.
  • As profiles are added or removed from the list or segment, they will also be added or removed from the Facebook Audience.


Our Help Center documentation on How to Review and Understand your Facebook Integration Data will walk you through this process further to gain further insight.


We also have an Academy course that will help you integrate owned marketing with your facebook advertising strategy and explain how to create custom and lookalike audiences for Facebook while using Facebook Ads and Klaviyo together that is complete with explanatory videos! 


If you run into further issues with your Facebook Leads Ads, I would check out this helpful post in the Community for potential solutions and continued learning.


Thanks for participating in the Community!