I know there’s a way to do this via a lead form, but what if you just clicked on an ad? Is there some combination of Facebook Pixel, Klaviyo.js/cookie that would allow this to work? Happy to do any amount of custom integration needed.
Best answer by k.mcevoy
Thanks for reaching out! Klaviyo will automatically capture any UTM parameters that initially brought a customer to your site via the “Initial Source” profile property. This article details how you can use that property to create segments for campaign sends or to trigger flows.
That being said, this will only capture the initial action that led your customer to your website. If you wanted to track a click on a Facebook Ad at any point in their journey you can leverage the Track API to create a custom event. More information on that here.
Please let me know if you have any further questions and I would be happy to help!