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Hello everyone! I’m Obeth, Head of Client Growth at ED Digital, a Klaviyo Master Partner agency since 2018, and I'm honored to be a 2025 Klaviyo Champion. I’ll be traveling to K:BOS from Puerto Rico. I attended both the inaugural K:BOS in 2018 and the 2019 editions, and I’m really excited to return to Boston this year with a few members of my team.

I’m really excited to meet you all and to see many old friends from Klaviyo and the ecosystem. Let me know if you have any questions or need anything that I may be able to assist with. Hope you all enjoy K:BOS. See you soon!
- Obeth

 

Obeth, I’d love to hear your take on the current state of email marketing.

In addition, I’d like to share how we’re transforming it — shifting from sending traffic to the store to bringing a highly personalized mini-store directly into the email — and get your perspective.

PS: this capability will help you win, monetize, retain more customers.