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Hi everyone! Excited for the show in a couple weeks and to meet some of you.

I’m TJ Mapes, Lead Product Manager at Nestle Health Science and held prior roles in CRM/Email. I’ve been using Klaviyo for 10 years and am a 2025 Klaviyo Brand Champion. I’m looking forward to the sessions! Traveling in from Chicago, IL for my first K:BOS.

TJ, I’d love to share how we’re transforming email marketing — moving from sending traffic to the store to bringing a highly personalized mini-store directly into the email — and get your take.