Skip to main content

Hi everyone! I’m Zach - I work at an apparel brand called Crqiuet Shirts and will be flying in from Austin, TX, where our company is located. I also do stand up comedy when I’m not working. I still haven’t quite figured out a set of jokes involving email marketing, but not for lack of trying!

 

I always joke that my title should be “Wearer of Many Hats”, but I run our day-to-day email and SMS marketing, run our loyalty program and run our martech. Lots of moving pieces which keeps every day interesting.

 

I’m really excited to hear about the new products that Klaviyo will be releasing, and I'm really excited to meet people. I think many retention marketers are 1-person teams (like myself), so it’s always great to connect and learn more from others doing it.

Zach, I liked:
‘I think many retention marketers are 1-person teams (like myself), so it’s always great to connect and learn more from others doing it.’

I would love to learn first what are your biggest challenges.

In addition, I’d like to share how we’re transforming it — shifting from sending traffic to the store to bringing a highly personalized mini-store directly into the email — and get your perspective.