Friday FAQ: How can I protect myself from the deliverability scaries?

Here are some steps you can take to protect yourself from email deliverability issues:

1. Adhere to email best practices: Avoid using spam trigger words, sending emails to inactive subscribers, and sending emails too frequently.

2. Keep your email list clean: Regularly clean your email list by removing bounced and unsubscribed emails to ensure that your messages are being delivered to active and engaged subscribers. 

3. Verify your email sending domain: Verify your domain to establish a good sending reputation and improve the chances that your emails will land in the inbox.