Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you start constructing a multichannel communication strategy. In this session, we cover:
- Understanding your customers through buyer personas and journey mapping
- Choosing goals for each marketing channel
- Creating a messaging cadence and planning system that works for your business
Here are some additional resources to help you follow the guidance in the training:
- MAKE A COPY | Downloadable Google Sheet Content Calendar
- MAKE A COPY | Buyer persona creation template
- How to identify your target audience
- How to create an engaged segment
- The crawl, walk, run approach to launching a strategic SMS program
- Getting started with using SMS and email together
Have a question that still needs answering? Create a post on the Klaviyo Community and get quick responses from our Community members.