Greetings and Happy New Year!
Thank you for attending [Strategy session] Account audit: Revitalize your Klaviyo account for 2023. This training is designed specifically for entrepreneurs and small businesses. You can view the recording below:
Session follow up resources:
In this session, we went over:
- The importance of conducting regular account audits
- How to analyze metrics and benchmarks to understand what’s working
- How to ensure you have all the necessary acquisition measures, campaign strategies, and flows active in your account
- How to identify areas of opportunity for 2023
We have created a Klaviyo account audit guide to assist you when you look through your account. Make a copy of this spreadsheet, complete the questions, and use the information you find to help you shape your 2023 action plan.
During the session, there was discussion about creating a content calendar. While we don’t currently have a downloadable example of a year-round calendar, you can use this Cyber Month Content Calendar as a source of inspiration.
You can find additional useful links below:
- How to Configure Custom Reports to Track Apple Mail Privacy Protection/iOS 15 Opens
- How to Identify iOS15 Mail Privacy Protection Opens
- A/B testing sign-up forms
- Performance benchmarks for email campaigns reference
- Benchmarks for flow emails reference
- Campaign SMS and MMS benchmarks
- Flow SMS and MMS benchmarks
If you’re looking for more information, check out these Academy courses:
Happy auditing,
Vivian