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Recap video: Understanding Email Deliverability


Taylor Clark
Klaviyo Employee
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Email deliverability affects inbox placement and can impact your email marketing revenue. Good email deliverability leads to better inbox placement, higher revenue and more engaged subscribers. Poor deliverability can result in your emails landing in spam and decreasing your opportunities for customer conversion.

In this session, we'll cover:

  • Deliverability overview
  • How to assess your deliverability standing
  • How to improve your deliverability, open rates, and sender reputation

 

Additional Resources

Monitor your Deliverability Performance

Warming your Infrastructure

Dedicated Sending Domain

A/B Testing Campaigns

iOS15 Q&A Session and Resources

 

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