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Black Friday Purchasers Segment

  • 2 November 2022
  • 2 replies
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Userlevel 1
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Hi everyone, 

I wanted to get some clarification for the Black Friday purchasers segment. To remove those who have already purchased from Black Friday/Cyber Monday emails, what would you set the segment filter as? Just someone who ordered product during the set dates or is there something else that would be better? 

 

Thanks! 

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Best answer by David To 2 November 2022, 15:33

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Userlevel 7
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Hey @sarah.g,

Welcome back to the Community!

Since Black Friday/Cyber Monday are such specific dates, using a date filter to target users who have purchased during Friday is usually the easiest method. Another alternative strategy you can use would be if you grouped all your Black Friday specific promotional products in their own category. This way you can segment and identify users who have purchased products from this specific promotional category. 

You could even combine both of these strategies to get more specific grouping of individuals who purchased or not purchased during this time frame. For example, if someone bought a shirt on Black Friday that was in the Black Friday promotional category, you could then cross sell pants that are in the Cyber Monday promotional category on Monday.

This is just an example, but you could certainly do a lot more! It all depends on how you want to segment and target your own customers.

I hope this helps!

David

Userlevel 1
Badge +3

Thank you! 

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