I’m having a nightmare trying to get the right definitions for an unengaged general engagement profiles. To clarify, these are profiles that aren’t subscribed to our list but have been active on site/placed an order with us.
I’d like to create a segment of profiles that haven’t received, opened or clicked on an email from us for 400 days or more, haven’t been active on site for 400 days or more, and haven’t placed an order with us for 400 days or more.
However I set the definitions, I seem to get profiles in there that have had an email from us in the last year or have placed an order with us in the last year.
I’m obviously missing something crucial so if someone could spell it out to me it’d be much appreciated!
Best answer by stephen.trumbleView original