Hi @JackP97 ,

Welcome to the Community! 

Yes, when integrating your Shopify site with your Klaviyo account, you may find that it has ported over some historical customer data for users who have not yet opted in for email marketing. 

There was an excellent thread posted to the Community recently about how to approach Profiles for users who Never Subscribed. You can read more on that here as it will help to provide some further perspective on the cautions you should take if contacting these users: 

I’d recommend creating a segment of users who meet the criteria you use to define this group of non-subscribers, and suppressing them. You can read more about How to bulk suppress or delete email contacts in Klaviyo on the Help Center. Suppressed users can later re-subscribe themselves should they wish.

You may alternatively choose to reach out to users in this segment via a campaign or automated flow, but I would advise to proceed with caution and remember that these are users who have not provided their explicit consent to receive marketing messages from your brand. 

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Hope this helps! 

-- Ashley Ismailovski

Thanks for this Ashley. I thought as much, I was worried about sending them a blanket email / flow. How would you filter them into a segment as I can only see a filter for ‘can or cannot receive email marketing’ and I believe that’s to do with a list of people that are suppressed already!

@JackP97 In addition to the suppression status, you can add a further filter to this segment to indicate when a users can receive marketing emails because they never subscribed. The additional definition would look something like this:

More details can be found here: How to create a not opted-in segment

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Ashley Ismailovski