I’m trying to figure out why the the number of active profiles under Profiles does not match the Active Customers segment I use. What are the definitions Klaviyo uses for active profiles?
I only send email to the Active Customers segment, which has 5694 subscribers, but Profiles show I have 13,142 active profiles.
I’ve tried cleaning up all lists and suppressing anyone who hasn’t been active in the last year or doesn’t respond to my Sunset Unengaged Flow, but that doesn’t seem to have affected the Active profile count.
The Segment definitions I have for active customers are:
- placed order at least once in the last 52 weeks
- or last active in the last 120 days
- or was added in the last 180 days
- person is not suppressed
I would like to pay for a plan that reflects the actual number of customers I’m sending email to.
Best answer by Bobi N.View original