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Why do Shopify "not subscribed" profiles still appear as "subscribed" in Klayvio?

  • 30 March 2021
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Hi!

I’m very new to Klayvio and seem to have synced up the “Newsletter” list in Klayvio with my Shopify account successfully. However, I haven’t switched over from my current ESP yet. In prep, I imported a “suppression” list to Klayvio. I wanted to ensure this list will be kept current when contacts unsubscribe from today, so I “unsubscribed” in my current ESP to test the functionality in Klayvio. I am “not subscribed” in Shopify, but for some reason that hasn’t synced over to Klayvio and I’m still on the “newsletter” list and appear as “subscribed” in the user profile on Klayvio.

Any help would be greatly appreciated. Thanks so much!

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Best answer by elisegaines 30 March 2021, 21:29

Hi @rachel1990! If the ESP you’re migrating from is integrated with Klaviyo, then we can update suppressions on an ongoing basis. However, if you’re migrating by manually uploading data (like a suppression list), then we just get the data from that one-time sync, and won’t be able to access new unsubscribes from your old ESP in the future. 

 

One important thing to note here is that the Accepts Marketing property in Shopify doesn’t exactly correlate with someone’s subscription status in Klaviyo. That property being set to “false” won’t immediately unsubscribe/suppress someone. If they unsubscribe through a Klaviyo email, they will be suppressed right away, but changing Accepts Marketing to False will not do so. 

 

This article goes into a little more detail: https://help.klaviyo.com/hc/en-us/articles/115005080667-Sync-Shopify-Email-Subscribers-to-a-Klaviyo-List#email-subscribers-as-a-dynamic-value3

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Hi @rachel1990! If the ESP you’re migrating from is integrated with Klaviyo, then we can update suppressions on an ongoing basis. However, if you’re migrating by manually uploading data (like a suppression list), then we just get the data from that one-time sync, and won’t be able to access new unsubscribes from your old ESP in the future. 

 

One important thing to note here is that the Accepts Marketing property in Shopify doesn’t exactly correlate with someone’s subscription status in Klaviyo. That property being set to “false” won’t immediately unsubscribe/suppress someone. If they unsubscribe through a Klaviyo email, they will be suppressed right away, but changing Accepts Marketing to False will not do so. 

 

This article goes into a little more detail: https://help.klaviyo.com/hc/en-us/articles/115005080667-Sync-Shopify-Email-Subscribers-to-a-Klaviyo-List#email-subscribers-as-a-dynamic-value3

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