Hey Klaviyo Community,
It’s the first week of March, marking the official start to Women’s History Month. Not to mention, in just one week, International Women’s Day will be upon us. This is the perfect time to celebrate the women in your brand community!
Looking for ways to celebrate?
Check out our recent blog post, Eye-Opening Insights From 9 Women in DTC Marketing. These female business owners and marketing professionals share tips and tricks for leveling up your owned marketing. Learn from their advice and gain inspiration from their unique campaign examples.
Need some marketing inspiration?
Consider offering a promotion to celebrate International Women's Day or raising awareness for women’s organizations in your community. You can also highlight women in leadership at your company to show your appreciation for their hard work and add a more human element to your marketing.
There are so many ways to celebrate, but now is the time to plan how you will communicate this to your audience. Below are two examples of International Women’s Day campaigns sent last year. The first is from Button Poetry and offers a limited-time discount to celebrate the occasion. The second, from Parks Project, spotlights an influential woman who helped make the U.S. National Parks what they are today. No matter your approach, use this time to send warm messages of celebration and gratitude to delight subscribers across your owned channels.
Start planning your own content today to celebrate the women who make up your brand community. Already have some ideas prepared? Share them below and join in the conversation!