Welcome!
This post contains resources related to our live training [Entrepreneur hour] Understand the marketing funnel. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
Session recording
In this session, we anlayzed the marketing funnel and provided a framework for how to optimize your funnel in 3 easy steps.
If you’re looking for the link to the workbook we used in the session:
Here are some links to where you’ll find your metrics by e-commerce platform, and benchmarks if they have them:
Here are some helpful resources for beginners on how to execute some of the strategies we talked about today:
And reminders of some of the free tools that can help you
- Google Analytics (measure your funnel-stage KPIs and benchmark against similar businesses)
- Google Keyword Planner (prioritize keywords for SEO and paid search)
- Google PageSpeed (test page load time)
- Shopify buyer persona template
We hope to see you at another live training soon!