Whether you joined the workshop live or are catching up now, this post has the session recording and all the key takeaways.

In this session, we:

• Defined and refined campaign audiences to ensure messaging reaches the right people
• Built the first email directly in the campaign canvas using Klaviyo’s omnichannel campaign builder
• Added additional messages across channels to expand the reach of the campaign
• Explored campaign analytics for measuring performance across channels
   

You can find a replay of the session below:

Key takeaways:

• Centralized data is the foundation: Klaviyo makes it possible to unify messaging across channels by leveraging shared customer data
• Start with your audience: Carefully defining audiences ensures relevance and personalization.
• The campaign builder is your hub: Use one visual canvas to plan, send, and analyze campaigns across channels.
• Analytics matter: Look at performance both at the individual message and campaign level to refine strategy.
• Best practices: Match the right channel to the right message, respect customers’ preferred channels, and avoid over-communicating

Additional resources:

• [Live training] Better together: Unifying your email & SMS strategy
• [Academy] Plan an omnichannel strategy for BFCM
• [Academy] Promote a new product with omnichannel marketing 
• [Help article] How to use email, SMS and push together

Let us know below any questions you have or wins you’ve seen applying what you built today!