Hi there!

This post contains resources related to our live training [Interactive workshop] Build your BFCM audiences. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!

Check out the training recording below: 

During this session, we:

• Utilized our reference sheet to create multiple BFCM segments*
• Built essential segments to include in your Cyber Weekend sending strategy (highly engaged, VIPS, bargain hunters, window shoppers) 
• Built 1 segment to exclude from your Cyber Weekend sending strategy

More BFCM resources:

• Klaviyo BFCM Hub
• Klaviyo BFCM Calendar
• [Course] Academy BFCM courses
• [Course] Preparing for Black Friday/Cyber Monday (Academy course)
• [Course] Black Friday Cyber Monday campaign best practices 
• [Course] Use winning segmentation strategies for BFCM
• [Case study] How POPFLEX drove more than $11,000 in revenue ahead of Black Friday from a single campaign

 Additional learning resources:

• [Case study] How Taylor Stitch used segmentation to increase their revenue per recipient by 60%
• [Help article] How to create customer engagement tiers
• [Help article] Segment conditions reference
• [Help article] Segmenting with dates reference
• [Help article] Getting started with segments
• [Help article] Advanced segmentation reference
• [Help article] Creating a sending schedule based on email engagement reference
• [Help article] How to calculate average order value (AOV)
• [Community post] How to create a successful Cyber Weekend campaign calendar 

Comment below any questions or let us know if you’ve had success sending to other audiences not covered in today’s training.
--

Need help? Thread your questions below, or contact our Support team for technical troubleshooting. You can also browse our Agency Partner Directory if you need help on BFCM strategy or execution.

Happy sending!