This post contain resources related to our live training >Interactive workshop] Build your EOFY audiences. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
Check out the training recording below:
During this session, we:
-
Utilised our reference sheet to create multiple EOFY segments
-
Built essential segments to include in your End of Financial Year sending strategy (bargain hunters, window shoppers, VIPs)
Additional learning resources:
- pHelp article] How to create customer engagement tiers
- /Help article] Segment conditions reference
Getting started with segments - sHelp article] Advanced segmentation reference
- cHelp article] Creating a sending schedule based on email engagement reference