This post contain resources related to our live training >Interactive workshop] Build your EOFY audiences. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!

Check out the training recording below: 

During this session, we:

• Utilised our reference sheet to create multiple EOFY segments

• Built essential segments to include in your End of Financial Year sending strategy (bargain hunters, window shoppers, VIPs) 

 Additional learning resources:

• pHelp article] How to create customer engagement tiers
• /Help article] Segment conditions reference
• Getting started with segments
• sHelp article] Advanced segmentation reference
• cHelp article] Creating a sending schedule based on email engagement reference