Recap discussion: New Year's Marketing Strategy for Health and Wellness Brands
Welcome to the resource post for the live training: New Year’s Marketing Strategy for Health and Wellness Brands! Here you’ll find the session replay and all of the additional help resources mentioned during the training.
In this session, we cover:
-
2021 industry landscape shifts and trends
-
The new buyer persona and marketing messaging that resonates
-
Scalable personalization and retention beyond January
This is a high-level strategic training and we understand you may need more guidance on how to execute some of these concepts. Here is a list of articles and resources that will provide more tactical step-by-step guidance:
- Guide to Creating a Signup Form
- How to Add a Conditional Split to a Flow
- How to Show or Hide Template Blocks Based on Dynamic Variables
- How to Use Product Feeds and Recommendations
- Guide to Template Tags and Variable Syntax
- Academy Course: Personalizing Your Emails
Want more inspiration for your New Year’s marketing strategy? Check out this episode of the Klaviyo Growth Podcast to hear from real business owner and Klaviyo user Mike Durst of the OOMPH Fitness App. He’ll share his approach to leveraging data in order to create a frictionless, automated customer journey.