Recap discussion: New Year's Marketing Strategy for Health and Wellness Brands

  • 6 December 2021
  • 1 reply

Userlevel 4
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Welcome to the resource post for the live training: New Year’s Marketing Strategy for Health and Wellness Brands! Here you’ll find the session replay and all of the additional help resources mentioned during the training. 

In this session, we cover:

  • 2021 industry landscape shifts and trends

  • The new buyer persona and marketing messaging that resonates

  • Scalable personalization and retention beyond January 

This is a high-level strategic training and we understand you may need more guidance on how to execute some of these concepts. Here is a list of articles and resources that will provide more tactical step-by-step guidance: 

Want more inspiration for your New Year’s marketing strategy? Check out this episode of the Klaviyo Growth Podcast to hear from real business owner and Klaviyo user Mike Durst of the OOMPH Fitness App. He’ll share his approach to leveraging data in order to create a frictionless, automated customer journey. 

1 reply

Userlevel 7
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Hey @jennifer.brisebois 

Thank you for sharing this with our Community members! Really great content, I learned a few things myself!