This post contain resources related to our live training >Strategy session] BFCM offer and promotion strategy. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
In this session, we covered:
- BFCM 2024: by the numbers - data & trends
- Offers strategies for different businesses
- Get inspired: real-life offer examples from brands like Baggu and Beyond Yoga
- Bonus: segmenting your offer
You can watch the replay of this training below:
While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!
Want to learn more?
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Check out the BFCM Hub for all things Black Friday Cyber Monday!
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Attend Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM
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Attend rStrategy session] Understand email and SMS deliverability
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Attend eInteractive Workshop] Build Your BFCM Audiences in Klaviyo
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Check our playbook Reflect on your BFCM performance
Additional help center resources:
- Blog articles
- 2024 Ecommerce Holiday Season: Black Friday, Cyber Monday and Cyber Week
- Ecommerce holiday marketing guide
- 10 BFCM tactics consumers loved last year
- BFCM email campaign examples and results
- The strategies that defined BFCM 2024 were early, personalized, and multi-channel
- 17 BFCM marketing lessons from 2024: what delighted customers + what drove them away
- BFCM promotion ideas: 12 proven strategies to try this fall
- Help articles:
- Reports:
