This post contains all resources related to our live training [Strategy Session] Automate Customer Retention with Flows (for large and mid-market businesses).
During this session, we:
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discussed how flows help with customer retention
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broke down the elements that make up a flow
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learned ow to use flows and campaigns concurrently
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reviewed must-have retention flows
Key takeaways from the training:
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Flows are highly customizable so take the time to personalize and optimize each messaging experience.
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When done properly, flows and campaigns utilized together within a marketing strategy should complement each other by bridging communication gaps.
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Since repeat purchasers spend 3x as much as first-time customers, setting up post purchase retention flows is key to influencing a repeat purchase.
Additional resources:
Help Center Articles:
- How to create a winback flow
- How to create a birthday flow
- Understanding predictive analytics
- How to create a product review flow