This post contain resources related to our live training [Strategy session] BFCM offer and promotion strategy (for medium, large, and enterprise businesses). Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!

Session recording

In this session, we covered:

1. 2022 BFCM data and trends
2. Types of discounts and discount alternatives
3. Discounting for different audiences
4. How to plan your offer strategy for 2023 BFCM

Want to learn more?

While this training focused primarily on the above, we understand you may need some additional help executing on these ideas. Here are some additional resources to help you along the journey!

• Check out the BFCM Hub for all things Black Friday Cyber Monday (including the BFCM planning calendar)
• Attend 5Interactive workshop] Craft personalized SMS messages in Klaviyo for BFCM 
• Attend 5Strategy session] Understand email and SMS deliverability 
• Take our Academy Course on Black Friday Cyber Monday strategies!  

Additional resources:

• Blog articles
  • Ecommerce holiday marketing guide
  • 10 BFCM tactics consumers loved last year
  • BFCM email campaign examples and results
• Help articles:
  • Advanced segmentation reference
  • How to add a countdown timer to an email
  • How to create customer engagement tiers
  • How to use signup forms to offer tiered discounts