This post contains resources related to the training [Strategy session] Boost BFCM revenue with smart campaign tactics. This was a special session offered to help prepare Klaviyo customers for BFCM.
General resources
List growth best practices before BFMC
- Advertising in a privacy-first world
- How to use web forms to grow your lists before BFCM
- Meta Ad integration Academy course
- How to create a value-based lookalike audience with Klaviyo CLV
- Getting started with Meta ads
- Getting started with TikTok Audiences
- Getting started with Pinterest Audiences
- Getting started with Google Ads
Promotions and offers for BFCM
- Klaviyo 2024 Consumer Spending Report
- The strategies that defined BFCM 2024 were early, personalized, and multi-channel
- 17 BFCM marketing lessons from 2024: what delighted customers + what drove them away
- BFCM promotion ideas: 12 proven strategies to try this fall
- 15 real Black Friday Cyber Monday email campaign examples and results
- How to build a campaign performance report
- Reflect on your BFCM performance
Target the right BFCM audience
- Black Friday Cyber Monday campaign best practices
- Creating a sending schedule based on email engagement reference
- Getting started with segments
- Use winning segmentation strategies for BFCM
- How to create customer engagement tiers
- Segment conditions reference
- Advanced segmentation reference
- How to create espresso shot segments
- How to create a segment of VIP customers
- Segmenting with dates reference
- How to calculate average order value (AOV)
- BFCM email examples for 2024
