This post contain resources related to our live training [Strategy session] Boost engagement through email. Whether you attended the training live or you’re simply interested in the topic, you’ve come to the right place!
Additional Learning Resources
Sign-up forms
Segments
- Getting started with segments
- Understanding the difference between segments and lists
- Segment conditions reference
- How to create an engaged segment of email subscribers
- How to create an unengaged segment
- How to create a never engaged segment
- How to create a segment of VIP customers
- How to create a cross sell segment
- How to create a location-based segment
- How to create customer persona segments based on activity
- Creating a sending schedule based on email engagement reference
- Advanced segmentation reference
- Best practices for segments
Campaigns
- Getting started with campaigns
- How to A/B test campaign emails
- Send campaigns in Klaviyo
- Create a campaign content calendar
Flows
- Getting started with flows
- How to create an email welcome series
- How to create an SMS welcome flow
- How to create a browse abandonment flow
- How to create an abandoned cart flow
- How to create a winback flow
- Automate the customer journey with flows
- Best practices for flows
- Build relationships with automated flows
- Anatomy of a flow: Welcome series
- Anatomy of a flow: Browse abandonment
- Anatomy of a flow: Abandoned cart
- Anatomy of a flow: Winback
