Recap discussion: [Strategy session] Planning your content calendar for email and SMS

  • 17 May 2022
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Whether you were able to attend our live session or not, you can find a replay of the session below! This session will help you start constructing a multichannel communication strategy. In this session, we cover:

  • Understanding your customers through buyer personas and journey mapping
  • Choosing goals for each marketing channel 
  • Creating a messaging cadence and planning system that works for your business 

Here are some additional resources to help you follow the guidance in the training:

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