AB Test Live Flow

Question

Hey There,I was hoping for some advice.I am still a bit of a novice😀Is it possible to convert a live flow to an AB test flow?If I cannot convert to an AB then I am guessing I have to set up a new AB Welcome flow test.  If that is the case what happens to the data from the original flow?Any thoughts greatly appreciated CheersRachel

Rachel T · Accepted Answer

Hi David,Thank you so much for your explanation. It was very helpful and I appreciate you help.CheersRachel

DavidV · Answer

Hi @Rachel T,Welcome to the Klaviyo Community and thank you for your question!You can absolutely add A/B tests into your flow. You can do this in one of two ways:Test the actual email itself - you can create a B variant of the individual email/SMS inside of the flow. This can be done through the email editor, and this will allow you to A/B test on thecontentof the email (example - subject line, content inside email etc). More information about that in this article.Create a random sample in a flow of 50% - this will allow you to test the actual flow pathway. This is helpful if you want to test the wait steps or channel used. For example - let’s say I wanted to test if an emailoran SMS is more successful. You do this through a conditional split and selecting “Random Sample”. This would look something like the below:In short, yes you can add A/B tests to existing flows.I hope that answers your question!ThanksDavid

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