thanks for the question awlhaint

The difference between "Active Profiles" and "Additional Active Profiles" in the Billing section is:

1. Active Profiles: These are the profiles in your Klaviyo account that have interacted with your emails, SMS, or other communication methods in the past 30 days. This determines your base billing tier.

2. Additional Active Profiles: These are profiles that exceed the limit of your current billing plan. For example, if your plan covers 5,000 active profiles and you have 5,500, the extra 500 are "Additional Active Profiles." These incur additional charges.

If you’re cleaning/suppressing profiles, focus on inactive ones to reduce both counts and avoid extra costs. Let me know if you need further clarification!

Active Profiles: These are the profiles in your Klaviyo account that have interacted with your emails, SMS, or other communication methods in the past 30 days. This determines your base billing tier.

​@Mich expert Are you aware of what constitutes ‘other communication methods’? I have ~50,000 profiles, ~40,000 active and ~10,000 suppressed. My plan is currently on the 45,000 active profile and no downgrade option exists (so it appears to be using that 40k ‘active profile’ count)

I just realized that about 20,000 of my profiles appear to have zero interaction except for opening and resolve ZenDesk tickets as I decided to add the ZenDesk integration at some point. I created a segment of those where that’s their only activity and compared it to an exported CSV of my suppressed profiles and none of those profiles are suppressed.

Pretty sure I’ve just been being billed for ZenDesk integrated profiles for months now, wasting multiples thousands of $ for zero benefit for the last year or two. Also, will now need to either get rid of that integration entirely or setup some sort of flow to auto-suppress these.