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Hi everyone, 

I’m currently testing the platform Viralsweep to grow my email list. I’ve set up a popup through the platform (not through Klaviyo) on my website where people can enter their email. This integrates with Klaviyo so that they are automatically added to a list and subscribed to our marketing emails. 

I’ve run into an issue in the flow I’ve set up that is triggered when people are added to this list. Lots of people are being skipped because they were previously suppressed. However by entering this list, they’re resubscribing. 

Is there something I can do so that when people either are added to the list, or enter the flow, they are automatically unsuppressed? 

Thanks in advance!

Hi ​@Sarah_Dev 

I would check first with Viralsweep to ask about their Klaviyo integration. Though Viralsweep is pushing emails to your Klaviyo list, it’s not updating the profiles’ subscription status? Is there a configurable setting on Viralsweep or the form?

If not, you could add a conditional branch as your first step in your Viralsweep flow to check if profiles are suppressed. then in the YES branch add a webhook to unsuppress those profiles. Example below. The delay is to give the webhook time to fire, though it should be pretty instantaneous. Web hook info here: https://help.klaviyo.com/hc/en-us/articles/4534329515931

You would need to do your own compliance check to ensure profiles cannot be resubscribed using this method when they haven’t explicitly shown they want to do so. For example:

  • Does your Viralsweep form state that by submitting, they are agreeing to marketing comms?
  • Is it possible for a profile to enter that list/flow (from another source) and without providing their marketing consent?

Hope that helps

Andy

 

 


Hi Andy, thanks that’s really useful. When profiles submit their email through Viralsweep they tick a box to consent to email marketing and there are no other ways to enter the list, so think I’m covered there. 

Viralsweep is only not updating subscriptions statuses of the profiles that have been previously suppressed. Brand new entrants are being subscribed, but it seems to have an issue if they’re old profiles that were previously in our lists but were suppressed. 

Your solution looks great to bypass this until I get a fix from Viralsweep.

Thanks again, 

Sarah