I’m interested in how teams balance automation with real personalization in email marketing workflows. In practice, too much automation can feel rigid, while too little makes systems hard to scale. From my work on marketing systems (including projects at Funnelsflex), I’ve seen better results when automation is built around clean data and clear intent rather than complex rules.
I’d like to hear how others approach this—what’s working well for you, and where do you draw the line?
