We have a client and the protuct is a perishable good. The owners only care about conversions and overall effectiveness. I’ve completed Klaviyo Academy’s audit training, but my boss isn’t interested in metrics like click rates. What’s the best way to present results in a way that aligns with what they care about?
Further this, for perishable goods, what are the most effective flows? Are post-purchase sequences or review requests more impactful, or is there another approach that works best?
Hey
Thanks for your question in the community
For conversion focused reports I would focus on metrics like Placed Order Rate and RPED (return on email delivered or per recipient in klaviyo).
Then take it a step further, and look at your segments. So what is your return/conversion for your VIPs, New customers etc.
Repeat order rate would be important too. There’s a good resource here that you may find useful. And another here about the repeat order rate.
Those flows you have suggested are good, but for perishables, I would also look at replenishment flows too. How soon after purchase does someone use the product/need to rebuy. You can be really specific and have different content/flows for different categories.
Hope that is useful.
Drop any further questions in this chat and I will be happy to help.
Vic
Thank you so much this is very helpful! I do have another question if that’s okay -
Creating a “Never Engaged” SMS segment, is this an effective strategy? If someone signed up, they already have some interest, but when I segment for those who have never clicked and SMS, it includes almost the entire list. How can I refine SMS targeting to be more effective?
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