BFCM 2025

2 replies
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Hi! What are the best practices and segmentations for BFCM 2025 in the fashion industry? Thank you!

HayleyRAnswer

2025 Champion

Hi @MadaRP ! Great question!

It would be helpful to know the brand (if possible) or vertical within fashion (mens, womens, unisex, eventwear, swimwear, etc) and the price point + size of your email list and frequency of purchase or AOV. If you’re able to provide some topline info I can certainly assist with some suggestions.

Hayley :)

Hayley

HayleyRAnswer

2025 Champion

Hi @MadaRP ! Great question!

It would be helpful to know the brand (if possible) or vertical within fashion (mens, womens, unisex, eventwear, swimwear, etc) and the price point + size of your email list and frequency of purchase or AOV. If you’re able to provide some topline info I can certainly assist with some suggestions.

Hayley :)

Hayley

emma.owens

Community Manager

Hi @MadaRP ,

Thank you for reaching out to the Community! For tips and best practices to prepare for BFCM, I would highly suggest exploring our 2025 BFCM Hub .

There is also a specific section for segmentation strategy that would be helpful to review as well: https://www.klaviyo.com/bfcm/email-marketing-strategy . While this is not specific to the fashion industry, it does provide a great guideline for the types of customers you should be targeting for BFCM.

I hope this helps!

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