Hi! What are the best practices and segmentations for BFCM 2025 in the fashion industry? Thank you!
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BFCM 2025
+2Best answer by HayleyR
Hi
It would be helpful to know the brand (if possible) or vertical within fashion (mens, womens, unisex, eventwear, swimwear, etc) and the price point + size of your email list and frequency of purchase or AOV. If you’re able to provide some topline info I can certainly assist with some suggestions.
Hayley :)
+6Hi
It would be helpful to know the brand (if possible) or vertical within fashion (mens, womens, unisex, eventwear, swimwear, etc) and the price point + size of your email list and frequency of purchase or AOV. If you’re able to provide some topline info I can certainly assist with some suggestions.
Hayley :)
Hayley
+20Hi
Thank you for reaching out to the Community! For tips and best practices to prepare for BFCM, I would highly suggest exploring our 2025 BFCM Hub .
There is also a specific section for segmentation strategy that would be helpful to review as well: https://www.klaviyo.com/bfcm/email-marketing-strategy . While this is not specific to the fashion industry, it does provide a great guideline for the types of customers you should be targeting for BFCM.
I hope this helps!
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