Hi ​@JodieBee ,

If you're looking for email inspiration for a builder’s merchant client, here are some key approaches that work well for AB cart recovery and campaigns:

1. Abandoned Cart (AB) Flows

Reminder Sequence: Send a follow-up email 1–3 hours after abandonment, then a second in 24 hours, and a final reminder in 48 hours with a gentle urgency or incentive.

Incentives: Free shipping, small discount, or a value-driven CTA (e.g., "Secure your stock before it sells out").

Social Proof: Add testimonials or case studies from trade professionals who trust the brand.

Scarcity & Urgency: "Only X left in stock" or "Prices may increase soon."

2. Sign-up Forms & Lead Capture

Exit-Intent Popups: Offer a 10% discount or exclusive trade pricing to encourage sign-ups.

Progressive Profiling: Gather trade vs. retail customer details for better segmentation.

Value Proposition: Highlight why they should sign up (e.g., early access to deals, expert tips, exclusive stock alerts).

3. Email Campaigns & Content Ideas

Seasonal Promotions: Bulk purchase discounts for upcoming projects (e.g., spring renovation deals).

How-To Guides & Expert Advice: "Best Timber for Outdoor Projects" or "Choosing the Right Cement for Your Job."

Product Spotlights: Feature top-selling materials or new arrivals.

Loyalty & Referral Programs: Reward returning customers or referrals with exclusive deals.

Reactivation Campaigns: Win back dormant customers with special offers or project inspiration.

If you’re working on a similar project and need more tailored ideas, happy to discuss further!