Curious about AI, but not sure how it actually fits into your marketing day-to-day?
We’ve launched a new course on Klaviyo Academy: AI for Marketers, designed to help marketers cut through the hype and build real, practical AI confidence. This beginner-friendly course focuses on AI fundamentals, real-world marketing use cases, and how to start using AI intentionally, without sacrificing brand authenticity.
You’ll learn how AI fits across the entire marketing workflow, from brainstorming and planning to execution and measurement, with clear examples you can apply right away.
By the end of this course, you will be able to:
- Explain what AI is
- Identify practical AI use cases across your marketing workflows
- Write more effective prompts for common marketing tasks
- Measure the impact of AI initiatives on efficiency and performance
- Apply best practices to adopt AI responsibly and strategically
⏱️ This course takes about 1 hour to complete and is designed for marketers and entrepreneurs who are new to AI or just getting started.
Have questions or want to share how you’re using AI today? Drop a comment below, we’d love to hear from you!

