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change color of unsubscribe link

  • September 11, 2025
  • 2 replies
  • 38 views

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I am trying to change the color of manage preferences and unsubscribe button in footer but it wont change. 

Below are the editor versions and then when i preview/test/receive 

 

Best answer by In the Inbox

Hi ​@chuckfinley5588

Thanks for posting your question in the community. ​@Julia23 is spot on here, the biggest thing to note is that in order to apply styling to the URL you would not use the {% Unsubscribe %} tag, and instead use {% unsubscribe_link %} tag. 

Then, using a <a href> tag you would add the “{% unsubscribe_link %}” as the URL and then add the styling (as shown above). 

Here is a resource article in Klaviyo’s help guide as well for reference. 

https://help.klaviyo.com/hc/en-us/articles/115006054267

Please let us know if you have any additional questions.

@In the Inbox 

2 replies

  • Problem Solver I
  • September 11, 2025

Klaviyo locks styling on the unsubscribe and manage preferences links for compliance, which is why changes in the editor often don’t stick. If you want to try overriding, add inline CSS in source code view, for example:

<a href="{{ unsubscribe_link }}" style="color:#FF6600; text-decoration:none;">
  Unsubscribe
</a>


Just note some inboxes may still enforce their own styles.


In the Inbox
Partner - Platinum
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  • 2025 Champion
  • Answer
  • September 11, 2025

Hi ​@chuckfinley5588

Thanks for posting your question in the community. ​@Julia23 is spot on here, the biggest thing to note is that in order to apply styling to the URL you would not use the {% Unsubscribe %} tag, and instead use {% unsubscribe_link %} tag. 

Then, using a <a href> tag you would add the “{% unsubscribe_link %}” as the URL and then add the styling (as shown above). 

Here is a resource article in Klaviyo’s help guide as well for reference. 

https://help.klaviyo.com/hc/en-us/articles/115006054267

Please let us know if you have any additional questions.

@In the Inbox