change color of unsubscribe link

2 replies
181 views

I am trying to change the color of manage preferences and unsubscribe button in footer but it wont change.

Below are the editor versions and then when i preview/test/receive

Segmentation & audience

In the InboxAnswer

2025 Champion

Hi @chuckfinley5588

Thanks for posting your question in the community. @Julia23 is spot on here, the biggest thing to note is that in order to apply styling to the URL you would not use the {% Unsubscribe %} tag, and instead use {% unsubscribe_link %} tag.

Then, using a <a href> tag you would add the “{% unsubscribe_link %}” as the URL and then add the styling (as shown above).

Here is a resource article in Klaviyo’s help guide as well for reference.

https://help.klaviyo.com/hc/en-us/articles/115006054267

Please let us know if you have any additional questions.

@In the Inbox

Bryan Richey // Klaviyo Champion & Email Strategist at In the Inbox // https://intheinbox.co/

J

Julia23

Problem Solver I

Klaviyo locks styling on the unsubscribe and manage preferences links for compliance, which is why changes in the editor often don’t stick. If you want to try overriding, add inline CSS in source code view, for example:

<a href="{{ unsubscribe_link }}" style="color:#FF6600; text-decoration:none;">
Unsubscribe
</a>

Just note some inboxes may still enforce their own styles.