Hi everyone,
I’ve got a few things to clarify and I hope someone can help me.
- If my transactional emails are sent from Shopify (order confirmation, refund etc), then is it safe to suppress in Klaviyo all addresses that are NOT subscribed to marketing emails? I have around 1500 emails now, but only 350 actually subscribed to email marketing. All the rest I assume are customers that placed orders but did not subscribe, abandoned checkouts etc.
- Linked to the above - in Klaviyo all my flows (attached here) are set up with the following filter: “Person can receive email marketing Because person subscribed” - which means that I can easily suppress all customers that never subscribed, without affecting the flows in any way. And they will still get order confirmation and all such transactional emails because they are being triggered from Shopify and not from Klaviyo. The reason I want to do this is because:
- My subscription cost grows rapidly as it’s based on the number of active profiles. But other than the subscribed customers, I am not actually benefitting in any way from the other accounts that never subscribed and only exist in my database because they placed an order at some point, abandoned cart, etc. And basically I am paying more to Klaviyo, and in my particular case it’s for no reason.
- Klaviyo support suggested to suppress never engaged customers - which I had done, but that only excluded very few customers. So why not suppressing all that never subscribed? If later on they decide to subscribe, although I am not sure if this is happening too often, what is the solution to unsupress them?
- Am I missing any opportunities? I don’t have a problem paying more as my active profiles grow, but while those are not real subscribers, and I cannot target them with promotional stuff, then I don’t really need them, right? And they still receive order confirmation emails and other transactional emails directly from Shopify. Or am I missing opportunities here? As I said I am ok to pay more, but I don’t really know how to use the accounts that never subscribed - they’re only inflating my costs for now.
Thanks in advance!
Alex