I am building a trial onboarding flow but I’m struggling to get the conditional split to work.
We use a Typeform form to collect customer information when they sign up for a trial. In one of the questions we ask them what education sector they are interested in. They can choose any combination of: Childminding, Nursery, Preschool, Reception, Key Stage 1, Key Stage 2, SEND, International Education, Independent School, Homeschooling and Wrap Around Care.
When mapping the form out from Typeform to Klaviyo, this question transfers as a custom property: Education sector.
As users can choose multiple options we have a variety of cases, for example:
- Nursery
- Nursery, SEND
- Key Stage 1, Homeschooling
- Nursery, Preschool, Reception
I want to personalise their flow based on their choices.
So, the first split would be to determine whether they are in early years with the following logic:
Properties about someone > Education sector contains Childminding
OR
Properties about someone > Education sector contains Nursery
OR
Properties about someone > Education sector contains Preschool
OR
Properties about someone > Education sector contains Reception

NOTE: I am not typing the education sectors, I am selecting from the drop down menu Klaviyo provides, as these properties already exist in my account.

In theory, anyone with Childminding, Nursery, Preschool or Reception in their Education sector custom property would be sent to the YES. At this point there would be another conditional split to determine whether there’s Key Stage present:
Properties about someone > Education sector contains Key Stage 1
OR
Properties about someone > Education sector contains Key Stage 2
YES: receives a flow which contains early years and key stage.
NO: receives a flow containing only early years.
The entire flow is much more complicated with multiple branches, but for the purpose of this query this example will suffice.
Now, my issue is, when I preview the flow, my sample profiles are not following the expected path.
For example, I have this user who has selected ‘Childminding’. I would expect them to go down the YES path after the first split, but they are being sent down the NO path.

This happens with every example I’m testing it with, regardless of the profile containing only one education sector or multiple.
I have troubleshooted as much as I could think of:
- I checked the raw stored value by exporting a profile and checking how the custom property ‘Education sector’ is being stored. So I checked for leading/trailing spaces, weird spacing and hidden characters.
In the below example, the user selected SEND and Independent School, and this is how the JSON file is showing it:

- I confirmed that the value exists before the split runs by adding a 2 minute delay before the split and re-running.
- I have made sure that I am matching the exact capitalisation and spacing.
- I have checked for multiple stored values in one string. I am matching the filter exactly as it appears in the custom property, making sure there are no double spaces after commas or inconsistent separators.
I don’t know what else to do!