Hey everyone, we’re running Meta ads and got around 1,000 form submissions across 5 ads. But when I check Klaviyo, I only see about 800 profiles added to the list. We don’t use double opt-in, and we’re not using Klaviyo forms - it’s a custom form on our funnel. Any idea why there’s such a gap between submissions and profiles showing up in Klaviyo?
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Hi
Are people submitting lead ads on Meta, or are these forms entirely custom? If people are submitting lead ads, you can go into your Metrics page, and search for the Filled Out Lead Ad event, and track how many of these events were sent to Klaviyo in a certain time frame, to ensure that the number matches what you see in Meta. Assuming that there was no disruption in the integration, or any sync issues, my assumption is that 200 out of these 800 people filled out a lead ad 2 or more times, resulting in 1000 submissions, but only 800 people. If you don’t believe that was the case, I’d recommend reaching out to Klaviyo.com/support and asking them to check if there were any integration issues specific to your account. Let me know if this helps, or if I can answer any follow-up questions about this!
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