You know the kind of tip or saying you’ve heard a hundred times:
“Test everything.”
“Simple messaging usually wins”
“No one knows what they’re doing at first”
“Done is better than perfect”
In the moment, you nod along, but then you never really apply it or understand the value. Then at some point, it finally clicks and you realize why everyone says it. This happened to me recently.
I thought it would be fun to hear if others in the community have experienced this. If so, LMK below: What’s a piece of advice you used to overlook or ignore?
Could be email/SMS, lifecycle, or just marketing (or work) in general.
Sometimes the most “basic” advice hits the hardest - just later than expected.
