@rakul0agn 

I don’t think this specific situation is mentioned anywhere as example but from my understanding of Klaviyo attribution yes this will count as 2 conversions for the same email as long as the order happened in the attribution timeframe.

Got it, but is it accurate to show it that way? It might inflate the conversion rate. 

And More over why we need attribution why klaviyo is not considering a conversion as been made over the attribution period ? 

Hey @rakul0agn 

In Klaviyo, the attribution model is typically last-click based, meaning it attributes conversions to the last email clicked within the attribution window, which usually defaults to 5 days. but you can change that in settings.

Now to answer your question

Both purchases (the initial and the second one) will be attributed to the same email as long as they occur within the attribution window. Klaviyo will count both conversions separately, attributing them to the same email if the customer clicked on the email link before making each purchase.

I hope this helps

Cheers

Arpit