Hi ​@Lilly_Lalaland 

Thank you for posting in the Community!

To achieve a more segmented flow, you have two options if you ask me!

First of all, you should have their Zodiac sign logged as a custom property on their profile. You can do this by setting up segments with 

Someones birthday is between XX and XX and then run them through a flows, where you add the custom property.

Once the Zodiac sign is added to their profile, you can either use the show/hide logics inside of one mail or you can branch out your flow based of their Zodiac sign.

The show/hide logic:

And the branch with all Zodiac signs: (this is just a mockup)

I hope this helps!

Hi ​@Lilly_Lalaland 

Just to add what ​@annasophiefc shared with you, I like the branch set up because you can get very clear tracking and analytics for each month whereas the individual message with show/hide blocks you won’t. While I love using dynamic content in the emails, the other thing to consider is that the Show/Hide blocks, especially if you are setting up 12, one for each month, it can weight-down the email code which could potentially cause clipping issues in Gmail. For example, the way Klaviyo structures the email when you use show-hide blocks is that every block you create is technically in the code, even if one block is shown to the end recipient. So, if you have 1 block shown and 11 blocks hidden, it could increase the weight of the email.

Just something to consider as you evaluate either of Anna’s two suggestions!

Best,

​@In the Inbox 

Hi @annasohpiefc and @in_the_inbox - thanks for both your helpful suggestions!

I’m still tied up in creating segments for the zodiac signs, the issue I’ve currently got is setting: Birthday is between “X”-”X” date, however it applies the year e.g. 2025 which I don’t want to include, but don’t see any option without it.

Do you have any suggestions on how I could set up the zodiac segments so it doesn’t factor in the year itself?

Thanks!!

Hi ​@Lilly_Lalaland ! 

Since date property values typically have the following formatting YYYY-MM-DDTHH:MM:SS , it won’t be possible to use the segment definitions mentioned above. Zodiac signs are tricky because you can’t do by month either. The best option here would be to send a campaign to profiles that have a birthday, and ask them for their specific zodiac sign.  You can use any of the following methods outlined in our guide here: https://help.klaviyo.com/hc/en-us/articles/115005074627#h_01HA32RZBB2RB125E2K2RH7A55 to collect the property value. 

Another option would be to manually add this profile property to each profile by exporting a segment of profiles that have a Birthday, sort the CSV file by date, add a new column for Zodiac sign, and add the corresponding sign for each Birthday. You can then re-import this file as a new list and it will add the property to each profile.

I hope this helps, and let us know if you have any additional questions!