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Emails being skipped due to Email Syntax Error

  • May 8, 2025
  • 3 replies
  • 143 views

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I have started my welcome flow but all the mails in the flow are being skipped due to  Email Syntax Error. I have tried:

  • Checking single opt-in
  • To make both a list and segment welcome flow
  • Added past profiles
  • Checked integration with Shopify

I have read all the related topics and tried everything. Does anybody have any idea on how to fix it??

Best regards, Martin

 

Best answer by annasophiefc

Hi ​@Martin1232 

 

Thank you for posting in the Community!

 

Usually a syntax error refers to an error in the content - so in this case I’d recommend you to look at your dynamic variables and personalization for example your {{ first_name|default:'' }} or other variables. If these contain errors - maybe in the subject line or preview text - it will skip due to syntax error. 

 

Let me know if you figure it out!

3 replies

annasophiefc
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  • 2025 Champion
  • 154 replies
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  • May 8, 2025

Hi ​@Martin1232 

 

Thank you for posting in the Community!

 

Usually a syntax error refers to an error in the content - so in this case I’d recommend you to look at your dynamic variables and personalization for example your {{ first_name|default:'' }} or other variables. If these contain errors - maybe in the subject line or preview text - it will skip due to syntax error. 

 

Let me know if you figure it out!


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  • Author
  • Contributor I
  • 1 reply
  • May 10, 2025

Hello ​@annasophiefc 

You were right. The issue was that when my customers signed up for the newsletter on Shopify, they weren’t required to enter their names. In the email template, the  { first_name|default:'' }} wasn’t required, but in the preview (the one sent to customers), it was required. Now it works, and I hope someone else can learn from my mistake.

Thank you very much for your help!


annasophiefc
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  • 154 replies
  • May 11, 2025

Happy you figured it out, ​@Martin1232