Has anyone connected MikMak with Klaviyo to target retail customers?
Curious if anyone here has ever connected MikMak data with Klaviyo (or explored it) to better target customers who lean retail vs. DTC.
Mostly wondering:
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Are you using any MikMak signals in Klaviyo today?
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Did you pass events or attributes over in any way?
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Or did you look into it and decide it wasn’t worth it?
We’re starting to think through how to message customers who show strong retail intent vs. shopping on-site and I’d love to learn from anyone who’s tested this already — even if it didn’t work out.
Thanks in advance!