Curious if anyone here has ever connected MikMak data with Klaviyo (or explored it) to better target customers who lean retail vs. DTC.
Mostly wondering:
-
Are you using any MikMak signals in Klaviyo today?
-
Did you pass events or attributes over in any way?
-
Or did you look into it and decide it wasn’t worth it?
We’re starting to think through how to message customers who show strong retail intent vs. shopping on-site and I’d love to learn from anyone who’s tested this already — even if it didn’t work out.
Thanks in advance!
