If you’re looking for some inspiration this season, Klaviyo just dropped a new (ungated!) resource with Typeform that shows how brands can ask better questions to make a better, curated customer journey.
It’s full of real examples from ecommerce brands using product quizzes and Klaviyo flows to learn what customers actually want — and then turn those insights into personalized experiences that drive conversion and retention. You’ll see how teams are capturing zero-party data, syncing it instantly into Klaviyo, and triggering flows that feel written for one person at a time.
It’s a quick, actionable read that’ll get you thinking about your own quiz ideas or data collection strategy heading into the holidays.
That said, how are you getting to know your customers this season? Any fun quiz or survey ideas you’ve tested lately? 👇
