How Are You Integrating TikTok into Your Klaviyo Flows?

Question

Hey everyone,I’ve been seeing a lot of brands getting solid traction on TikTok lately, and it got me thinking—how are you all leveraging TikTok engagement within your Klaviyo setup?Are you syncing leads from TikTok ads into Klaviyo and if so, how’s that working out in terms of list quality and conversion? Also curious if anyone is using TikTok content to boost email engagement—like embedding video snippets or using TikTok-style UGC in campaigns or automations.Would love to hear what’s worked (or not worked) for you. Are there any creative strategies or tools you’re using to bridge TikTok and Klaviyo more effectively?

zacfromson · Accepted Answer

Great question, ​@danielmartinhq- I’mseeing the same trend with TikTok driving solid top-of-funnel traffic, and there are a few ways I have been integrating it with Klaviyo:Lead Syncing from TikTok AdsWe sync leads from TikTok Lead Ads directly into Klaviyo using Zapiervia a TikTok > Google Sheets > Zapier flow. It works well, but list quality can vary. Warm-up sequences are key, I run a dedicated TikTok Welcome Flow that assumes low brand familiarity and uses social proof/UGC early on.TikTok-Style Content in EmailsI’ve embedded TikTok-style UGC in both campaigns and flows. These drive higher engagement, especially in abandoned cart and post-purchase emails. Think: “Here’s how I used it” videos or real-time testimonials.Segmenting TikTok LeadsWe tag TikTok leads on entry so we can track their performance separately in terms of open, click, and conversion rates. This helps optimize both ad targeting and email content over time.I’m still experimenting, but the biggest win so far has been repurposing TikTok creative inside Klaviyo, the authenticity plays great in inboxes.

rqcha · Answer

Hi ​@danielmartinhq! Thanks for posting – this is a really interesting discussion that has even caused me to think a lot more about how I leverage TikTok engagement within Klaviyo. Currently my company does not directly use TikTok within Klaviyo, but we do frequently talk about email and SMS in TikTok videos and TikTok lives. Syncing leads from TikTok ads into Klaviyo would get pretty tricky because you have to receive content prior to sendingthem emails/SMS and I am not sure if there is a legal way to gather leads like that from TikTok. Making sure that Klaviyo sign-ups are super easy to find on your site (and are optimized for mobile!!!) will better convert people coming from TikTok.My company has found a lot of success with packing videos, so every once in a while we will make a gif of a TikTok and use that in emails. We’ve also taken advantage of universal assets in emails to make sure that TikTok is always linked in the email footer. Would definitely love to hear other people’s ideas!

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