Hi everyone, I’ve been experimenting with ways to leverage Klaviyo email and SMS campaign data—not just for campaign optimization—but as actionable insights for broader SEO strategies.

For example, analyzing open rates, click-through patterns, and engagement metrics within Klaviyo can help identify high-performing content themes, titles, and website pages. These insights have helped me refine on-site metadata and content structure, significantly improving search rankings and user engagement.

Has anyone here tried using Klaviyo data this way for SEO or content strategy? I’d love to hear about your approaches!

For those interested in exploring similar tactics, I occasionally write about how to bridge email marketing data with SEO best practices over on my platform, T-Ranks—where I cover comparison tools and ranking insights for growth-minded marketers.