Suppose there’s a brand. They do like 50 grand a month... They got tons of lists on Shopify...They imported the list into Klaviyo. Now every emails is showing as subscribed to email marketing. They never send any emails. Although sent a few emails through Shopify on major holidays.
Now, how do you filter out those emails? How to clean the list at that point? There's nothing such as email opens or something like that right? What would you do?
Hey
great question, and smart of you to think about this before committing to a paid plan.
When you import your list from Shopify, Klaviyo often pulls in more than just your email subscribers — it can include anyone who’s completed a checkout, started one, or interacted with your store in some way. That’s likely why you’re seeing 8,000 profiles instead of the 5,000 you expected.
Since you haven’t sent any campaigns yet and don’t have engagement data, the best approach is to segment your list based on actual email subscription status. You can create a segment using:
“If someone is subscribed to email AND email is not blank.”
This will give you a more accurate count of contacts who’ve explicitly opted into email and are safe to email under compliance guidelines.
Next, you can also create a separate segment of people who are not subscribed to email or have a blank email address — and consider deleting them to reduce your billable profile count (Klaviyo charges based on active profiles). If you're not using SMS yet, you can safely remove SMS-only profiles too.
Finally, if you're still unsure about the quality of your list, you could start with a smaller warm-up segment and send a reconfirmation email to validate interest. But honestly, just filtering by subscription status should already give you a solid, clean foundation to work from.
Hope this helps — happy to clarify anything further if needed!
Best,
Arpit
Hi
I see you posted a similar question earlier, but I’ll post my answer to that question here, for visibility, so you won’t miss it! In short, the situation you’re in can very likely be fixed!
You can still remove these people out by creating a segment with the definition “Person can receive email marketing because person subscribed and subscribe method is manual import”. It would look like this:
From there, you can suppress these individuals so they’re not longer eligible to receive emails.
Let us know if you need any additional help with this!
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