Creating a quiz results flow in Klaviyo is a fantastic way to personalize your customer experience and drive engagement based on individual preferences or needs.
The key to setting this up is integrating your quiz platform with Klaviyo so that quiz responses are captured as profile properties or custom events. Most popular quiz tools (like Octane AI, Typeform, or Jebbit) offer native integrations or webhook capabilities that can send quiz data directly into Klaviyo.
Once that data flows in, you can build a flow triggered by either a specific event (like "Completed Quiz") or by someone being added to a list based on their quiz completion. Within the flow, you'll want to use conditional splits based on the quiz results stored as profile properties. For example, if someone's "Quiz Result" equals "Skin Type: Oily," they'd receive tailored product recommendations for oily skin. This allows you to deliver highly personalized follow-up emails that speak directly to each respondent's unique answers.
If you haven't chosen a quiz tool yet, I'd recommend looking for one with solid Klaviyo integration capabilities so the data syncs seamlessly. (You can do so exploring the App Marketplace). Once you have your quiz connected, you can leverage Klaviyo's segmentation and flow logic to create different pathways for different results, making each customer journey feel truly individual.
If you're already using a specific quiz platform, feel free to share which one below. Others in the community might have experience integrating it with Klaviyo and can offer specific tips!
And if you run into any technical hurdles with the integration itself, Klaviyo support can help troubleshoot the data flow.
Additional helpful resources:
- How to create a quiz results flow with Octane AI
- What is zero-party data?
- How third-party cookie updates affect Klaviyo tracking
- Klaviyo App Marketplace: Quizzes
