Hi @textincharge,

Thanks you posting in the Community! This is a really interesting idea – I love the idea of using in-person advertising coupled with e-mail marketing to drive business. 

I have some experience with IRL signups at craft fairs and markets. It sounds like yours would be a bit different because they would not have the same face-to-face interaction that I have experience with. There is no way to know the true opt-in rate since you do not know how many people witnessed your sign-up, but I would guess that it would be lower than an online opt-in rate due to people needing to actively get out their phones, scan the QR code, and sign-up versus already being on their phones and clicking a quick button. 

My advice for the best type of signage would be to have an enticing image and strategize copy that is short but explains what is being advertised as clearly as possible. Try to find something about the business that is being advertised that would catch someone’s eye if they were walking by, make them stop and ponder. Once you have your design of your signage down, make sure that the signup is super easy and quick to do to ensure you do not lose their attention and effectively close the funnel that they have entered into. 

I think while this will probably have a lower opt-in rate, it will lead to creating dedicated and engaged customers.

I’d love to chat about this more – let me know if you have any other ideas or questions!

Hello ​@textincharge , 

Using QR codes and SMS keywords for in-person SMS opt-ins is a great strategy, especially with the right incentives. Based on industry benchmarks, opt-in rates for real-world signage can range from 3% to 15%, depending on foot traffic, offer value, and sign placement.

Best practices:

• Clear CTA: Use direct wording like “Scan for 10% off” or “Text ‘DEALS’ to 12345 for instant savings.”
• Eye-Level Placement: Signs on storefronts, checkout counters, or near parking areas work best.
• Urgency & Exclusivity: Phrases like “Limited-time offer” boost signups.
• Compliance: Ensure TCPA guidelines are followed—clearly state that signing up means agreeing to receive messages.

Testing different sign designs and locations will help refine what works best. Let me know if you need help optimizing the flow!

Hello ​@textincharge,

Your idea of using QR codes and SMS keywords for real-world opt-ins is solid, especially in high-traffic areas like strip mall parking lots. Here’s what to expect and how to optimize your approach:

Expected Opt-In Rate: 2-10%, depending on incentive strength and ease of signup.

Best Practices for Signage

• Short & clear: “Scan for $5 Off!” or “Text SAVE to eNumber] for a Discount!”
• Use both QR codes & SMS keywords for easy access.
• Bold design, minimal text, high contrast for visibility.
• Trust signals: Store logo + “No spam, unsubscribe anytime.”

Common Mistakes to Avoid

Too much text → Keep it simple.
QR code with no context → Clearly state the benefit.
Weak incentive → Make the offer compelling.
Slow process → Signup should take <10 seconds.

Pro Tips

Place signs near entrances, cart returns, or checkout counters.
A/B test different messages ($5 Off vs. Free Gift).
Instant follow-up SMS to confirm signup & send the offer.

Need help setting up the Klaviyo SMS flow? Kindly reach out.

Best Regards,