Landing in the Gmail Promotions

Hi ​@talha.hussain 

Thank you for posting your question in the community, its an important topic to understand. 

Where your emails land in Gmail, Apple and other inboxes that have rolled out tabs, unfortunately, is largely determined by the inboxes themselves and their algorithms. There are no settings or controls within Klaviyo to dictate this. Gmail and others do not publicly publish how to get emails to land in the inbox, because this is part of their efforts to limit phishing and other scams from impacting/hurting users. 

Whether or not an email lands in the inbox vs. promotions tab, as I understand it, is dependent on your recipients. For example, if a recipient of your emails manually moves them to the inbox from the Promotions tab, Gmail recognizes that behavior and will deliver future messages to their inbox. But, this is not universal, this is per user. 

I have seen some brands include a message in their emails to prompt users to “add our email to their contacts list” or “kindly ask you to move our message to the inbox so you never miss an update from us” but this again, is dependent on the user doing it. 

In addition to this, ensuring you are following email best practices (unsubscribes, list hygiene, sending to your most active segments, etc.) ensure your messages don’t land in the junk folder, but there aren’t a lot of ways to avoid the promotions tab based on your email content, etc. 

Any tool that suggests they can get you in the inbox I would be wary of and you should vet their process thoroughly to see how they suggest reaching the inbox. As noted above, there is no guarantee you’ll land in the inbox and this is a safety procedure. 

I would say, I have been in the email industry for 13+ years now and while the tabs was a concern when Gmail first rolled them out and people were concerned about their impact, nowadays, consumers are pretty familiar with them and we haven’t seen a big impact in engagement from them.

Not the answer you were likely hoping for, but this is largely the state of things when it comes to tabs.

Please let me know if you have any additional questions!

Thanks,

​@In the Inbox  

This question comes up a lot.  I want to share another thread from Reddit regarding this:

https://www.reddit.com/r/Klaviyo/comments/1n1dio3/emails_landing_in_promotions_big_deal_or_not/